Mistakes, Mess, and Magic: The journey behind "the brand"

May 22

Evolution is not a straight line…

I have been in business for a few years now. This has been my greatest invitation and provocation. During these years, I have moved through everything that a solopreneur moves through.

I’ve dabbled, I’ve played, I’ve struggled. I’ve had technical failure after technical failure. I’ve moved systems over and over. I’ve upgraded. I’ve explored. I’ve pushed. I’ve learned. I’ve evolved. I’ve taken courses and paid high-ticket coaches. I’ve spent soooo much money, and I’ve also been immensely cheap.

I’ve done it all in preparation to become who I need to be to lead the WEL-Systems Institute’s evolution with deep grace and integrity, not bracing but embracing.

As I write this, I’m mindful of all the things I need to do to make this takeover happen. Writing copy for the new site — all the pages. Homepage is done and I’m so proud of it. The About section is next, the Services section, too. The product descriptions will have to wait. And don’t get me started on the technical stuff.

The Shift

I tend to want to do it all myself, my way. And for the most part, that works well for me. But I learned to let go and ask for what I want — from Louise, from the tech guys, from my husband, from my clients. And yes, from myself.

If we want to manifest a particular reality, you and I have to get clear that we are the Creator of that reality.

I’ll tell you the story about the template that kept drawing me in. I tried to ignore it calling me (because 1. It didn’t exist for the platform I’m using and 2. It is far more pricey than the rest of the templates online). But. It kept calling me back, again and again. So I reached out to the creator and asked for what I wanted and now she’s building it for me on the platform I choose to use (Squarespace).

Interesting, isn’t it?! The evidence of the power of giving yourself permission to know what you want, then claiminging it. If you don’t claim that which you want, it will always escape you …

This is why when something is whispering and won’t let you go, listen.

You don’t wait for the conditions to line up. You don’t shrink the vision to match what’s convenient. You don’t deny yourself the truth of what you sense.

You claim what you want, trusting the impulse that invites you to move. You trust what you know. You move, refusing to settle for “good enough.”

Take it from me — I have made mistake after mistake in this journey, and it has led me here: confident and congruent in the flow of how everything is finally unfolding. (I’m even more organized! That might be the biggest miracle of all.)

The truth is, I don’t know where this journey will take me. But I trust it so deeply and I move with it so congruently — even when it feels like a total shitshow.

I’m simply choosing to embrace becoming who I already am.

That is the essence of a perpetually unfolding identity. ✨

👉 Watch the video →

What It Took (and What It Means)

If you’re part of my world, you already know that leading the WEL-Systems Institute into it’s futureis the most sacred engagement I have ever embraced (alright, fiiiine, right after giving birth to my son and marrying my husband).

Sparking the Sacred helped me grow up into the “business” woman I have now become. It allowed me to make a ness and discover that the power of the mistakes is that it eventually produces magic.

Enter the WEL-Systems Institute. It has become my greatest invitation to lean into who I’ve always been — struggle-free and congruent, making choices that simply align and not brace. It’s a good place to be …and, there is always more! More mistakes, more messes, more magic.

The truth is, if we don’t play in the mud, we don’t discover. We don’t choose differently. We don’t evolve. And if we’re not evolving, what are we doing here?!

So many of us, including women I work with, forget that evolution is messy. There is no magic pill, it doesn’t exist. There is no one-and-done, it doesn’t exist. There is no transformed – that’s past tense, and it doesn’t exist. There is only the process of transforming and unfolding and evolving. -ing = a process. See where I’m going with this?

Creating your meaningful life, your way, demands that you show up. Engage. Make “mistakes” so you can learn and evolve.

And if you’re wondering how to begin doing that — not in theory, but in your real, lived experience — I created something to help.

It’s called The Truth Beneath the Noise.

I wish I had kept screenshots of the never ending iterations of my sites — because it has all been immensely rewarding. Anyone else remember www.wordpress.com/stelashakti.com or whatever the free domain was? LOL. Me too.

And now... everything has changed. This morning, my heart sings with the possibility and potential of what this whole journey holds.

Yes, even in the midst of a civilization in collapse. I am indifferent to it all — not because I don’t care (I care deeply), but because I know what matters to me. And I am choosing to align with that, time and again, no matter what.

Thank you for being part of this journey.

There will be more...

Ready to dive deeper in conversation?

I’m Stela Murrizi, and I work with women who feel too much, think too deeply, and carry a silent ache that something’s missing.

Here, we don’t shy away from that ache—we turn toward it.

Through the body-led, science-backed process taught by the WEL-Systems Institute that’s been evolving for over 30 years, we explore the places culture taught you to avoid—so you can remember who you are and reclaim how you live.

Let's talk

Not ready to talk?

A free resource: Women Awakening audio series

If you’ve spent years taking care of everyone else, it can be hard to know how to turn that attention inward — or even where to begin.

The Women Awakening audio series offers you that starting point.

A classic from the WEL-Systems® body of work, this 6-part audio experience is an invitation to see yourself differently. To step into a process that reconnects you with the truth of your own experience, through the intelligence of your body.